Pricing is one of the biggest causes of stress for any business owner, but particularly for smaller, owner managed businesses. Price yourself too high and you will struggle to find customers, but price yourself too low and you will run yourself into the ground for a pittance. But, price your products correctly and you could enhance how much you sell, creating the foundation for a business that can be truly successful. It’s one of the hardest things to do, and unfortunately, it’s one part art and one part science, with […]
