Pricing is maybe one of the most difficult topics for a business owner. How do you choose what prices you should charge, and how do you go about implementing a price rise? What about making sure you aren’t pricing yourself out of work, or running yourself ragged because you don’t charge enough? As small business owners we often feel pressured to charge as little as possible in order to secure business, and this can create a cycle of undercharging that it can be difficult to break out of. Luckily as […]